Open to senior roles & consulting
I design where complexity meets humans.
I design and ship products that turn complexity into clarity — enterprise systems, AI-native workflows & developer tools.
Selected work
Five projects,
no two alike.
(05)
Clients
From Antarctica
to New York City.
Design leadership philosophy
Great design leadership is never just one thing.
The best design leaders don't just make great products — they build the conditions and culture for great products to exist, alongside great people. That takes five capabilities, held in balance at once.
Equip this generation to empower the next.
— and always, 1 Corinthians 16:14
Strategy
Setting direction with intention. Building a shared design vision and roadmap in genuine collaboration with leadership — driving meaningful change rather than reacting to daily noise.
Experience
Owning craft and quality. Pushing for human-centred thinking across the business and defining what "good" actually means for your organisation — then holding that bar.
Systems
Designing beyond the screen. Building components, patterns, and design languages that scale — so consistency becomes the default, not the exception.
People
Leading with care. Hiring with intention, fostering a culture where people do their best work, and always developing the next generation of design leaders.
AI-native thinking
Designing for the AI era — not just with AI tools. Understanding how intelligence changes the interaction model, and ensuring humans stay meaningfully in control.
About
Reduce cognitive load. Design for trust. Make the hard thing feel obvious.
Over 14 years I've led product design across B2B enterprise SaaS, internal developer platforms, and AI-native workflows — at organisations including Macquarie Group and Siemens — working in continuous discovery cycles and measuring impact through data, not assumptions.
I also shipped Sous Pantry to the App Store entirely solo: a full-stack AI app built with Claude Code. No co-founder. No agency. Just a designer who codes.
