I design where complexity meets humans — enterprise systems, AI-native workflows & developer tools.
Design leadership philosophy
Great design leadership is never just one thing.
After years of leading design across global organisations, I've come to believe that the best design leaders don't just make great products — they build the conditions and culture for great products to exist, alongside great designers. That takes five distinct capabilities, held in balance at once.
01
Strategy
Setting direction with intention. Building a shared design vision and roadmap in genuine collaboration with leadership — driving meaningful change rather than reacting to daily noise.
02
Experience
Owning craft and quality. Pushing for human-centred thinking across the business and defining what "good" actually means for your organisation — then holding that bar.
03
Systems
Designing beyond the screen. Building components, patterns, and design languages that scale — so consistency becomes the default, not the exception, across every surface and team.
04
People
Leading with care. Hiring with intention, fostering a design culture where people do their best work, giving feedback that actually lands, and always developing the next generation of design leaders.
05
AI-native thinking
Designing for the AI era — not just with AI tools. Understanding how intelligence changes the interaction model, building trust into every decision point, and ensuring humans stay meaningfully in control.
Selected Work
Four and a half projects, no two alike.
Developer Experience
Put the fix where
the work happens.
Platform strategy · Enterprise scale
Faster deployments. Less friction, more velocity.
An experience strategy to make thousands of users self-sufficient at deployment — and the pattern that changed how the entire developer platform surfaces guidance.
AI Experience Design
Make intent
the interface.
AI experience · Enterprise governance
Simplifying Enterprise Access Requests with AI
Replacing fragmented access requests with an AI agent that interprets intent, synthesises risk data, and hands approvers a single decision — not a research task.
Compliance Design
Make rigour the path
of least resistance.
Enterprise design · Regulated finance
From bottleneck to self-service — the rules stayed, the friction didn't.
Turning a week-long compliance bottleneck into a self-service workflow — without simplifying the rules, only the experience.
SaaS · Infrastructure Planning
Make coordination the default,
not the overhead.
SaaS strategy · Public infrastructure
40% less time chasing other departments. 70% fewer wasted resources.
Transforming fragmented spreadsheets and siloed GIS tools into a single web platform — so 15+ government and transit organisations could plan multi-year capital works without the coordination overhead.
One designer. One AI. One full-stack app.
Designing and building a full-stack AI app entirely solo — from UX strategy to iOS, Android, and an Express/Anthropic API backend.
